Pathos

16 May

Pathos is the use of emotion to persuade an audience.

Examples of pathos :

  • “If we don’t move soon, we’re all going to die!” – movie quote
  • “I’m not just invested in this community – I love every building, every business, every hard-working member of this town.” – politician speech
  • “There’s no price that can be placed on peace of mind. Our advanced security systems will protect the well-being of your family so that you can sleep soundly at night.” – advertisement
  • “Don’t be the last person on the block to have their lawn treated – you don’t want to be the laughing stock of your community!” – advertisement

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